Chris asked me to be the keynote speaker at Social Media Camp Victoria. From start to finish, he was nothing but a pleasure to work with. Everything was incredible, and the size of the crowd blew me away. 30 cities are on my book tour, and this stop is right at the top, because of him.
Scott Stratten
President
Un-Marketing
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Facebook Advertising - New and Improved Targeting
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 Some great news hot off the Facebook presses this morning.
Now you can create Facebook ad campaigns with even better targeting meaning a higher click-thru rate, lower costs and better campaign ROI. Here is a snippet from their newsletter.
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| Do you have a Facebook Page, Application, Group or Event? If you do, the following announcement is for you! Beginning today, you can expand your audience by delivering ads to the friends of people already connected with your Page, Application, Group or Event with "Friends of connection" targeting.
In addition to harnessing the social graph by targeting your connections' friends, every "Friends of connection" targeted ad promoting a Page or Event includes social content about a friend's interaction with your business, amplifying the relevancy of your ad. For example, Priya is a fan of the Nordstrom, Inc. Page. When Nordstrom, Inc. promotes their Facebook Page, they can choose to target ads to Priya's friends by selecting the "Friends of connection" filter. Priya's friends will receive the Nordstrom, Inc. ad with the following sentence: "Priya Gupta is a fan of this Page." Priya's friends are naturally more interested because Priya's interaction with Nordstrom, Inc. is showcased directly in the ad.
You can find this targeting capability in the ad create flow. Simply fill in the open field next to "Friends of connection" with the name of your Page, Application, Group, or Event. The names of the eligible content that you manage on Facebook will appear in the type-ahead. Please note that you must be an Admin of the Page, Application Group, or Event. |
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Want to know more about creating and launching an effective Facebook advertising campaign.
bWEST offers Facebook Work Shops that take you through a simple step-by-step process for everyone from beginners to advanced users.
These tips and more are available in How to Attract 3,000 Facebook Fans in 30 Days, The Ultimate Facebook Pages
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Posted on Nov 17 2009
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