Facebook

You may not have known that Facebook has an algorithm designed to rank and determine if, and where, your Facebook posts will appear. Much like Google uses an algorithm designed to determine how websites are ranked and displayed in natural search results. 

Don't blink, like summer in Victoria, you might miss something new at Facebook. Yes they seem to be making updates at a feverish pace recently. Here are a few that you can take advantage of right now:

Having an effective Facebook page that stands out from the thousands (millions?) of pages already out there isn't easy. The good news is that it can be done with a little time and effort.  

Here is the presentation from my workshop called "Build the Ultimate Facebook Page in 60 Minutes" at Social Media Camp 2011. 

Thanks to everyone that submitted questions in response to our e-newsletter last month. There were so many great questions that we decided to answer and post them one at a time. 

Ranking well in natural search results is not just about having great content and lots of back links anymore. Although those criteria will always be critical to achieving a high page rank.

You've probably noticed that the search engines have been adding social media like Twitter to their natural (organic) search results over the last year.